Amazon AWS
Empowering digital acceleration
My role
Lead designer + Art Director
Team
Jag Gola - Client Diretor
James Grantham - Senior Strategist
Maggi Machado - Copy Writer Director
Focus
Strategy
Art Direction
360 Campaign
Digital
Objective
AWS Cloud Coach is an online learning platform that equips teams with essential digital skills in AI, security, migration, and infrastructure, helping organisations future-proof for the challenges ahead. AWS sought to increase engagement with the platform through webinar sessions.
Outcome
We developed the brand identity, messaging framework, and marketing campaign platform to inspire organisations to embrace digital transformation through upskilling, enhancing long-term sustainability, efficiency, and productivity.
Over the year, the targeted marketing assets we developed—including ebooks, webinars, and thought leadership content—are being deployed to engage potential users and drive adoption of AWS’s learning ecosystem at every stage of the journey.
Service blueprint
Our service blueprint bridges the gap between customer action and operational execution. By aligning AWS resources with specific user milestones, we’ve created a streamlined pipeline that guides leads from their first online session through to full course enrollment.
Messaging Platform
We engineered a messaging ecosystem designed to communicate the full breadth of our educational offerings. By anchoring our ad creative in this framework, we deliver resonant, consistent messaging across the entire customer lifecycle.
