Amazon AW

Bring the cloud to life

My role

Lead designer + Art Director

Team
Judy Yafi - Account Manager
Camilla Zucchi - Senior Producer
Mihnea Damian - Director
Sumi Oh - Senior Motion Designer
Focus
Production
Film
Motion
Objective

AWS wanted a Thought Leadership series that informed customers about AWS technologies and best practices.

Outcome

We created a platform, titled TechShift, for AWS experts to tell their stories and give advice that helps clients to navigate the complexities of implementing the Cloud and AI systems, as well providing the business case scenarios for these services. We chose to mix the interviews with hero animations to give viewers a visual reference when talking about highly complex topics. The program was highly successful, and ran for 6 seasons.

guy beebee | lead designer | 2026